About THE Brand

the michigan brand

Growing up in Michigan, attending school in Michigan, working in Michigan, and now raising a family in Michigan has taught us quite a bit about the state. It's beautiful, it's diverse, and it may snow a couple hours after you leave the beach. We love it.

We've also noticed we are not the only Michiganders that wear (literally) our state pride on our sleeves. It's everywhere! There are countless Michigan hoodies. Hundreds of Michigan stickers. And more than just a few Michigan brands.

As downtown store owners, we heard it all the time: "Do you carry the Michigan brand with the...?" or "Do you have the Michigan hoodie with the...?" Sure, sometimes it was phrased differently: "I'm looking for the Michigan (fill in the blank) with the lakes and the state and the..." That's when we realized all of these proud Michiganders were trying to get their hands on something that didn't actually exist...

There was no "Michigan brand," no "Michigan hoodie." Shockingly, there wasn't even a "Michigan sticker!" Until now.

Welcome to THE Michigan Brand. THE only place to find THE Michigan Hoodie, THE Michigan Sticker, and so much more. Michigan is THE best state, so why not get THE official gear. It's Timeless. It's Homegrown. And it's Essential for every Michigander.

It's THE Michigan Brand.